Authentic, Vibrant, Soulful Storytelling

NJ Personal Brand Photography

Feather and Root is an Asbury Park NJ Lifestyle Branding and Personal Brand photography studio that helps to distill your brand’s visual identity through carefully curated images.  We work with you to understand your brand’s voice, vision, and customers. We then craft a lifestyle personal brand photography strategy that speaks to those qualities and creates beautiful emotionally evocative images for your digital and print marketing.

Behind The Lens

Feather and Root Photography is the vision of Julia Wagner an Asbury Park-based NJ personal brand photographer and lifestyle brand photographer.  Her images are soulful, evocative, and authentic. She holds a fine art degree and a decade-long apprenticeship starting in film photography and moving through to digital post-production and professional retouching. 

Available for travel worldwide.

What Is Lifestyle & Personal Brand Photography and Why Do I Need It?

Personal Brand photography is a type of commercial photography that looks at a company’s message and current branding and beyond to truly understand the target customers lifestyle. We then craft a lifestyle personal branding photography shoot that truly captures a day in the life of that customer. Product shots are done in the context of this lifestyle creating an emotionally evocative image that truly reflects the brands’ message. These images can then be used for online and print marketing to create a cohesive brand identity. Feather and Root work closely with business owners and their creative directors to craft this visual identity.

Over the past 10 years, the marketing and sales industry has truly been transformed by the advent of social media and rise of the smartphone in every pocket. As consumers, we are overwhelmed with the amount of information out there. Every day we scan huge volumes of information and it has become harder and harder to grab our attention. 90% of what is transmitted to the brain is visual. To stand out in this market you need lifestyle personal brand photography that speaks to your audience and creates an emotional connection.

What Clients Have Told Us.


An amazing photographer, whose intuition and heart can create the subjects soul song through her lens. It’s pure divine artistic inspiration.

Michele Roth, Fine Artist | Personal Branding Photography


Julia did a fantastic job with my business photos! I wanted images to use on my website and client materials that would convey a down-to-earth sense of humanity and hands-on personal attention. (I have a software design business, and in the tech industry, these qualities can be tricky to communicate.) Julia captured it perfectly. I can get really awkward in front of the camera, too, and Julia always knew how to direct me to get those natural, relaxed shots I was going for. She was a true professional and a pleasure to work with in every way!

Lauren Upham, UX Designer/Researcher | Branding Photography


What a positive experience! I HIGHLY recommend Feather and Root for your photography needs, and I am so happy to have found them for mine. Not only did they recommend and do the footwork involved in securing our location, they were professional, competent, and completely in tune with our needs as a small business with a high-end clientele. Our models enjoyed working with them; our website is proof of their expertise, and I would definitely call upon them to help us with our future advertising needs.

Michael Castellano, CANY Couture | Fashion & Lifestyle Photography


Julia Wagner’s work is sophisticated, ethereal and rich. Her use of natural light gives real soul to the most ordinary objects and paired with her eye for beauty, you get photos that are worthy of editorial, feel candid and evoke emotion. We asked Julia to shoot our line of chocolates and it took her less than a day to give us a portfolio worthy of a magazine. She is extremely professional, calm and courteous. We are thrilled customers!

Barbara Lesaint, Lesaint Chocolate | Lifestyle & Product Photography

“If pen beats the sword, camera beats pen.”

-MG Siegler, TechCrunch

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